When businesses and charities come together to market a product, the benefits can be mutual. Research shows that 91% of consumers worldwide would switch brands to one associated with a good cause.

As a local Scottish Charity, we can work with your company to save lives. Most of our supporters are between 18 and 55 and partnering with us could help your company reach them.

Opportunities exist for your company to work with Asthma and Allergy Foundation to launch cause-related marketing campaigns that would make an impact in the lives of people with asthma and allergy and members of the community.

We profile one cause-related marketing campaign successes and look forward to working with you to kick-start ours.

Age UK and Innocent

For the last decade, Age UK groups around the country have knitted little woollen hats for Innocent smoothie bottles. For every ‘behatted’ smoothie that’s sold, Innocent donates 25p to Age UK. As well as raising over £1.75 million, ‘The Big Knit’ tackles social isolation amongst older people.

To find out our great ideas for cause-related marketing with your company call 01224 973001 or email info@aaf-un.org